1. What you'll find in this document
This document describes the technologies that allow this site to collect or store information on your device, or to access information already present, when you visit it.
For simplicity we call them tracking tools. This isn't limited to cookies: local and session browser storage, unique identifiers, and other similar technologies fall under the same rules. The applicable regulation is Article 122 of Legislative Decree 196/2003 and the measure of the Italian Data Protection Authority (Garante per la protezione dei dati personali) of 10 June 2021 on cookies.
The Data Controller is VISUP S.r.l., Via Palmanova 213/A, 20132 Milan, Italy, VAT no. IT09299620964. For the complete picture of the processing activities, including those that do not involve tracking tools, please see the Privacy Policy.
2. How consent works on this site
On your first visit, a banner appears with one button to accept and one, equally prominent, to reject all non-essential tools, and access to the category-by-category preference panel.
Until you make a choice, only the tools necessary for the site to function are installed on your device. None of the others stores or reads information on your device: Google Analytics 4 and, when active, Google Ads only send the anonymous signals described in section 5.1. Closing the banner without choosing, continuing to browse, or scrolling the page does not amount to consent.
You can change or withdraw your choices at any time with the Usercentrics icon at the bottom left of every page of the site: it opens the preference panel, where you can change your consent for each category. If you refuse, we will not show the banner again for at least six months, unless the purposes of processing or the list of tools used change.
3. Categories used
| Category | What it's for | Consent |
|---|---|---|
| Necessary | Ensure the site works, store your preferences regarding tracking tools and load the other tools in line with your choices | Not required |
| Measurement | Allow us to understand how the site is used, so we can improve it | Required |
| Marketing | Allow us to measure the effectiveness of our advertising campaigns and show you relevant communications on the providers' platforms | Required |
| Experience | Allow the display of content hosted on external platforms | Required |
4. Necessary
These do not require your consent because without them the site cannot function properly or cannot remember your choices.
In addition to the tool that stores the choices you make in the banner and in the preferences panel, the site uses Google Tag Manager and the calendar for booking a demo as necessary tools.
Google Tag Manager. Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. It is the system that loads Google's tools on the site (container GTM-P3QRD73) and makes them work according to the choices you make in the banner. It loads on every page from the www.googletagmanager.com domain, even before you make a choice, but it does not install any tracking tools of its own and does not store information on your device. The tools it loads are described in sections 5 and 6, each with its own consent rules. Provider's notice: policies.google.com/privacy.
Calendar for booking a demo. Provider: Cal.com, Inc., 2261 Market Street #4382, San Francisco, CA 94114, United States. The calendar loads from the app.cal.com domain when you hover over, tap or press a “Book a demo” button, so that it opens without delay. Within the calendar the provider may use third-party technical tools, on its own domain, to make it work and keep it secure; it states that it does not use advertising cookies. Provider's notice: cal.com/privacy.
5. Measurement
They store information on your device only after your consent. If you decline, the site works normally: Hotjar is not activated and Google Analytics 4 works without cookies, sending only the anonymous signals described in section 5.1.
5.1 Google Analytics 4
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The tool is loaded via Google Tag Manager (section 4).
Google Analytics 4 works according to Google's consent mode (Consent Mode v2). If you accept, it installs the cookies listed in the table. If you refuse, or until you make a choice, it does not write or read cookies on your device and only sends Google's servers anonymous signals, without cookies or identifiers, that describe an action (for example “someone visited this page” or “someone clicked Book a demo”). Google uses them, with its own AI-based statistical models, to estimate in aggregate form the traffic and conversions of users who have not given consent.
The provider states that Google Analytics 4 does not log or store IP addresses: for devices located in the European Union, collection takes place through domains and servers located in the Union, and the IP address is used only to derive an approximate geolocation before being immediately discarded.
| Name | Type | Party | Purpose | Duration |
|---|---|---|---|---|
_ga |
Cookie | First party | Distinguishes individual users by assigning a pseudonymous identifier | 2 years, capped by the browser at about 13 months |
_ga_K2BS5FHFXQ |
Cookie | First party | Maintains session state for the measurement property | 2 years, capped by the browser at about 13 months |
Provider's notice: policies.google.com/privacy — How data is used: policies.google.com/technologies/partner-sites.
5.2 Hotjar
Provider: Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta. A company based in the European Union, part of the Contentsquare SAS group.
The tool produces heatmaps and recordings of browsing sessions. It is configured to exclude the content of text input fields from recording, so it does not capture what you type into forms. Recordings and heatmaps are kept for 365 days from the date they are collected, after which the provider starts an automatic, non-recoverable deletion process. All the tools listed are first-party, because they are generated by a script run from the site's own domain.
| Name | Type | Purpose | Duration |
|---|---|---|---|
_hjSessionUser_5349229 |
Cookie | Stores the user identifier, unique to this site, and attributes subsequent visits to the same user | 365 days |
_hjSession_5349229 |
Cookie | Stores current session data and attributes subsequent requests to the same session | 30 minutes, extended by activity |
_hjHasCachedUserAttributes |
Cookie | Checks whether the data in _hjUserAttributes is up to date |
Session |
_hjUserAttributesHash |
Cookie | Detects a change to a user attribute | 2 minutes, renewed every 30 seconds |
_hjCookieTest |
Cookie | Checks whether the script can use cookies | Less than 100 milliseconds, then deleted |
_hjLocalStorageTest |
Cookie | Checks whether the script can use local storage | Less than 100 milliseconds, then deleted |
_hjSessionStorageTest |
Cookie | Checks whether the script can use session storage | Less than 100 milliseconds, then deleted |
_hjTLDTest |
Cookie | Determines the most general path usable for cookies | Session, then removed |
_hjUserAttributes |
Local storage | Stores any user attributes transmitted | No explicit expiry |
hjActiveViewportIds |
Local storage | Stores the identifiers of active viewport areas | Removed when the page is closed |
hjViewportId |
Session storage | Stores the dimensions of the viewport area | Session |
Provider's notice: hotjar.com/legal/policies/privacy — You can also ask the provider not to process your data on any site that uses its tool, via the page hotjar.com/policies/do-not-track.
6. Marketing
They store information on your device only after your consent. If you decline, the site works normally and you will not receive advertising communications based on your visit to this site. Google's advertising features (Google Ads), when active, follow the same consent mode as Google Analytics 4 (section 5.1): without your consent they do not write cookies on your device and only send anonymous signals, which Google uses to estimate conversions in aggregate form.
| Name | Type | Party | Provider | Purpose | Duration |
|---|---|---|---|---|---|
_fbp |
Cookie | First party | Meta Platforms Ireland Limited | Assigns an identifier to the browser to measure conversions and show relevant advertising on the provider's platforms | 90 days |
_gcl_au |
Cookie | First party | Google Ireland Limited | Records information on ad clicks to attribute conversions | 90 days |
Providers' notices: meta.com/privacy/policy — policies.google.com/technologies/ads.
7. Experience - YouTube video
Provider: Google Ireland Limited.
The video is embedded in enhanced privacy mode, via the youtube-nocookie.com domain. Until you start playback, only a simple preview image is shown and none of the provider's tracking tools are installed. By starting the video you give your consent and the provider installs its own tools, which are third-party and belong to its domains.
Because the list and duration of these tools are determined and updated by the provider, for the complete and always up-to-date detail please refer to its notice: policies.google.com/technologies/cookies.
8. If you decline consent
You are free to decline. The site continues to work in all its parts: you can browse, view content, and use forms. The only consequences are that, for your visit, we will only have the aggregate statistical estimates derived from the anonymous signals described in section 5.1, that we will not be able to measure the effectiveness of our campaigns at an individual level, and that the video will not load until you explicitly click on it.
9. Managing tracking tools from your browser
In addition to this site's panel, you can use your browser's settings to see which tools are present on your device, block them, or delete them. However, browser settings do not allow control by individual purpose category, which is instead available in our panel.
Instructions for the most common browsers are in their respective help sections: Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge, Opera, Brave.
10. Changes
This document is updated when the tools used or their purposes change. In the event of changes affecting tools subject to consent, you will be asked to give consent again.
In case of discrepancy between the Italian version and the English translation of this document, the Italian version prevails.